We've added some free video's below, to explain Blogs and RSS in plain English! They last between 2-3 minutes so not long enough to fall asleep!
A blog, if it's part of your website, is a really good way to add regular, fresh content to your website in order to increase traffic. Blogging on a regular basis with useful information will definitely boost your website's ranking and SEO efforts.
You may decide to have a blog that is separate to your website and hosted on a different domain name from your website, or you may only require a blog and not even need a website. It depends why you want to blog - what results do you want? What is the objective?
Some people have a separate blog and point it back to their own website but we would suggest that it would in fact be better to install the blog as part of your website if you're going to do that. The blog would add more value to your site in this way.
You should aim to update your blog at least once a week but 2-3 times a week would be even better if you want SEO and traffic results.
RSS allows people to subscribe to your blog or web page of information and receive updates as you add them, so they don't miss out and can stay up-to-date with you.
Having an RSS feed on your website will increase and retain your traffic so it's a good idea to add a button to your web page (they're free to create - try AddThis) so that your website visitors can click on it and subscribe to your feeds.
